Analisis Kelayakan Bisnis Umkm Depot Air Minum “Aquadam” dengan Metode SWOT, Payback Period, NPV dan IRR Ditinjau Dari Aspek Pemasaran dan Aspek Keuangan Usaha

Abstract

The "Aquadam" drinking water depot business is a drinking water refill business that will start operating in December 2022. The demand for gallon pick-up and delivery orders is increasing and the lack of employees at the "Aquadam" drinking water depot is becoming an obstacle. The financial problems of the "Aquadam" drinking water depot also need to be considered considering that the business is just running. Evaluate market potential seen from SWOT analysis and SWOT Matrix. Analysis of financial aspects based on the payback period, NPV and IRR methods. determine whether a business is worth running for the long term. The results of the SWOT analysis diagram show that the direction vector coordinates on the X axis are 0.35 and on the Y axis are 0.18, so it can be seen that the business position is in quadrant one (Growth) or aggressive. Payback Period is 2 year. The resulting NPV (Net Present Value) is IDR 246.807.699.-. The IRR (Internal Rate of Return) result is 49%. The results of the business feasibility study on the "Aquadam" drinking water depot stated that this business is worth developing and implementing for the long term.